The following depiction gives you a bird’s eye view of strategic considerations that were made in the process of developing marketing strategy for X.
The short-to-mid term consideration was to put in place business and growth strategy for X’s individual companies to generate cash. The short-to-mid term strategies will un-tie precious resources X so desperately needs and give it a relative comfort of time to decide what its long term objective should be.
The methodology seen above is a simplistic depiction of how marketing strategy recommendations were arrived at for X. In my next few articles I will dwell in to more details on how I prioritized what the short term marketing strategy should be and how I integrated these with long term considerations by combining patterns that I saw emanating from customer data, Industry data, Competitor data etc.
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