What came first - Chicken or the Egg? Do you formulate a simple business strategy first or do you carry out market analysis first? Remember you are not standing still when you are making your decisions; conditions are as dynamic and complex as ever.
In my previous article, Business Strategy, I brought out four different options that are available for any business to choose from. In this article I will bring out the analysis framework which helped generate strategic options for X and which helped X choose between four alternate business strategies.
The choices made by individuals and arrived at through available mechanism is a function of environmental conditions they operate in and decision making systems that are in place. At X some tough decisions had to be made in some very tough conditions, conditions that would stare you in the eyes without batting an eye and would say “You shall not survive me”. A thorough analysis was the need of the hour at X, one that will help throw options to mitigate short-term cash-flow issues while deciding on the course of long term strategy.
The analysis framework is shown below:
The above framework has been drawn from Aaker & McLoughlin.
No comments:
Post a Comment